You’ve probably heard people talk about the best way to “optimise” your website or job advert for “SEO” purposes, and you may feel like you’re listening to someone speaking a made up language.  To help you out, we’ve put together this handy little guide, so that you understand exactly what we mean.

What does it mean?

Optimisation means “making the best or most effective use of a situation or resource”, and SEO (Search Engine Optimisation) is making sure that your website/advert gets the most organic traffic as possible on search engines such as Google.

The made up language strikes again – organic traffic is people who naturally come across your website/advert, simply through their web search and your raking on search engines. This differs from the kind of traffic that comes from paid advertising.

Why do we do it?

If an website is optimised enough that it gets a lot of organic traffic, it means you have to pay less for paid advertising, saving you money – why wouldn’t you do it?  The same goes for job advertisements, if your optimised advert attracts more and better candidates, just simply by making a couple of adjustments, it seems like the perfect solution!

Also, while SEO seems like a made up language at first, it’s not too hard to get your head around.  This means that you can increase your website/advert traffic just by making a few simple changes.

Does it make a difference?

If you utilise SEO properly, you can see results in the amount of traffic you generate and the ranking of your website/advert on search engines. Whether this change is big or small, by focussing on the use of search engine optimisation you will eventually see a change.

How do you do it?

  • First of all, you’re going to want to have some web analytics in place, so that you can see what is and isn’t working for you in terms of optimisation.
  • Then, if you define the key words that you want to rank for on search engines you can focus from the start on exactly what you want from the process.
  • Put effort into the title and meta description of every page – your title is the most important thing when it comes to SEO ranking, and your meta description is important in enticing people to click on your site instead of the thousands of others.
  • Repeat your keywords enough times, but not too many – the right amount of time tends to be around 5 or 6 per page, otherwise search engines think that you are spamming key words for the sake of it.

While I’ve talked a lot about optimising websites, this also works for job adverts.  If your advert is optimised – especially with keywords being repeated enough times, your advert should rank better on job boards.  For extra help with writing the perfect job advert, you can find our handy guide to a quick, effective advert.


So, we are now offering a handy little service where we will optimise your advert, in order to get you the best possible ranking and the best possible candidates.