Do something you enjoy

When starting your own business, one of the most crucial things is making sure that you are actually passionate about the product, and working within a market you enjoy. There’s no point marketing a super duper brand new car product if you don’t care about cars, especially when you’re real passion lies elsewhere. Working in an industry you feel apathetic about is pretty much guaranteed to wear your motivation down and could leave you with a failed attempt. Instead, by throwing your all into something you truly believe in, even a failure will bring you some new knowledge and more drive to succeed in the future.



According to John C. Maxwell’s book Falling Forward, “it takes entrepreneurs an average of 3.8 failed ventures before they manage to start a successful business.” Therefore, go into it knowing that not everything will go right for you (and if it does you’re lucky), and be prepared to bounce back from every failure.

There are plenty of reasons a business could fail, from there being absolutely no need for your product within the market to financial problems, or even just hiring the wrong team. The key thing when facing failure is to know whether it’s time to change some elements and try again, or when it’s time to move on.

Your Market

So there may have already been some interest expressed in your business, but you still need to do some research. Figuring out the market you’re selling in and the type of customer you want to attract gives you a better idea of how to market your products. By setting up a customer profile you can tailor your marketing to your ideal customer, but keep in mind that there may be some variance.

As well as this, make sure that you are offering the type of product that customers want to buy, not just what you want to sell. Instead of selling what you think will be successful, make sure that it’s the type of product that actually proves successful in the market.



Obviously, money is one of the most important elements of a business – big or small – so you should be aware of anything going on financially in your business. So, near the start of your new business you should determine the costs, working out the standard costs within the industry. This should lead to you establishing your budget, working out how much you’ll need and how much you have to work with.

Most business start-ups will need some funding, so finding an investor who you can work well with and who shares your passion for the business is so important. Don’t forget that your investor’s opinion does matter, and listening to their advice can be a big help to both you and your new company.



While it is your business, you’re not going to have the skills for every single tasks at hand, so by hiring qualified people to work with you in your business, you can ensure high quality standards. Obviously, deciding who to hire and when is a difficult question for all business start-ups, and the answers will be different for each and every business. Your main goal, however, should be to hire the type of people you need to get your company off the ground. These employees should be loyal, hardworking, and should believe in the product as much as you do.


I hope that some of these tips to starting your own business have helped, and you now feel ready to throw all caution to the wind and give it a shot. If you need help with recruiting staff for your soon to be a multimillion pound business, we are now offering free recruitment consultations, where we can give you an idea of the best recruitment method for you – no strings attached!